Malaysia’s latest wellness and lifestyle icon, MAHSA Avenue, nestled between Kuala Lumpur and Petaling Jaya, is home to both known brands and start-up businesses that attract consumers across generations who are driven by the trends of beauty, fashion, arts, and creativity. Be it health and wellness, emerging cuisine, or consumer entertainment, aspects of consumer lifestyle are constantly shifting to accommodate personal needs and new priorities. We aspire to encourage and promote young entrepreneurs by providing the avenue for SMEs, as well as to collaborate with established brands in bringing a new wave in consumer experience that is holistic and unique.